Lavazza: Qualità Oro

Bought this because I liked that other Lavazza.  With a name like "Qualità Oro", I expected some high quality coffee, but sadly, it did not meet the exacting standards I set out for it.  Lavazza's website claims that this blend is "a selection of the finest 100% Arabica coffees from Central America and the African highlands" and lists it first among its selection of coffee blends.  So why didn't I like it?

• Weaker flavour compared to the "Caffè Espresso" blend: I prefer my coffee tasty, not tasting like it's a bit watered down.  Lavazza's website gives it a 4/5 for "Intensity"; Caffè Espresso had gotten a 5/5 for that one.  Was this part of the issue?  Perhaps...
• Price: rather more expensive than the espresso blend, and to make matters worse, the price listed on the shelf did not match the price it scanned for at checkout.
• The most egregious offense: for whatever reason, it was effectively a decaf coffee, and when it's 6.45 AM, that is most definitely not what I'm looking for.

Verdict: would not buy again.

Qualità oro? More like, qualità piombo, I'd say.